One passion: Perfumery.
One mission: Transmission
Claire Lonvaud
Claire Lonvaud, founder of Passion Nez, is driven by her love of encounters.
A trained chemical engineer who graduated from both ISIPCA and ESSEC, she has worked for brands and composition houses in France and internationally. In the historic town center of Grasse, she provides training courses to international professionals and private visitors, in partnership with Cinquième Sens. A founding member of Grasse Expertise, she also teaches at ISIPCA and Côte d’Azur University. Recently, she was nominated co-president of ARMIP, the Association pour le Rayonnement du Musée International de la Parfumerie.
Thanks to her 360°approach encompassing every aspect of scent creation, from the initial idea and the search for suppliers to the finished product, Claire provides support for a wide variety of projects, helping turn dreams into reality. While some clients approach her for guidance in creating their own brand, she is increasingly working with organizations seeking to tie fragrance in with their business.
Motivated by her desire to bring perfume lovers together and to share knowledge and skills, Claire also founded the Café des Nez. In person and on Instagram, attendees learn about raw materials from plant to fragrance.
Passion Nez offers bespoke solutions for marketing and olfactory expertise in the capital of perfume, making dreams come true.
Claire Lonvaud spent her young lady life in perfecting this marvellous possibility which brings you beyond your daily life.
Chemist Engineer from her University degree, she has improved her nose at Isipca. She learns the mysteries of raw materials and composition secrets while winning her scientific spurs at Quintessence in Great-Britain, Robertet or Chanel à Grasse. She entered a business school called Essec in marketing and management as she wanted to know more about the market, product and consumer facet. She discovered the job of product manager at Yves Rocher, thanks to her double experience, and then joined Reminiscence for almost 9 years, where she became marketing manager.
The offices
welcomes to its offices in Grasse, an emblematic city of perfume.
Today, after 15 years experience, she is creating, advising and guiding passionate creators willing to develop scented products, from the design until the bringing to market.
Member of
La Société Française des Parfumeurs, CEW, Grasse Expertise, Club des Entrepreneurs du Pays de Grasse
