“Nothing great is done without passion”
Hegel
A wide variety of training modules is based on 5 axes of learning in order to best meet your needs.
Study the basics of perfumery
- Acquire, perfect or structure your theoretical and practical knowledge.
- Develop your “Perfume Culture”
- Master fragrance vocabulary
- Identify the main notes of a perfume
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- Acquire, perfect or structure your theoretical and practical knowledge of fragrance.
- Develop a “Perfume Culture,” from the various components to the finished product.
- Master the vocabulary for describing perfume.
- Learn to identify the main notes in a perfume.
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- Smell and describe key perfumes from the 19th to 21st centuries.
- Discover fragrance trends by decade.
- Complete and perfect your perfume knowledge.
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- Discover the origins of independent perfumery through the brands.
- Analyze their key success factors.
- Complete and perfect their perfume culture.
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- Discover the origins of niche perfumery through its brands.
- Analyse the key factors of their success.
- Complete and perfect your perfume knowledge
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- Integrate the fundamental notions of chemistry applied to perfume raw materials
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- Understand the key principles of regulation
- Learn how to compile a technical file
- Understand a safety assessment report
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- -Consolidate your knowledge of the perfume world.
- Study the main raw materials.
- Learn how to formulate.
- Develop your creativity
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Perfect your sense of smell
- Improve your sense of smell.
- Learn to classify perfumes autonomously
- Memorize the main raw materials
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- Introduction to the basics of the perfumery laboratory.
- Understand the impact of maturation and maceration.
- Learn to detect quality issues in a raw material or a perfume.
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- Enrich your technical and fragrance knowledge of the raw materials .
- Improve your sense of smell.
- Create your own repertory of fragrance associations.
- Recognize the main raw materials in blind tests.
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Study the perfume market
- Competitive intelligence.
- Overview of market figures.
- Understanding key factors of success for best-selling perfumes.
- Blind evaluation of the perfumes studied
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- Gain a global vision of the market.
- Complete and perfect your perfume knowledge
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- Discover the origins of niche perfumery through its brands.
- Analyse the key factors of their success.
- Complete and perfect your perfume knowledge
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- Discover new fragrance market trends.
- Examine each brand universe.
- Complete and perfect your perfume knowledge
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Bring a scented dimension to your work
- Master the 5 key marketing stages in a perfume development project, from the idea to the finished product.
- Acquire the language of your professional partners.
- Conduct a feasibility study for a project in terms of positioning, schedule and budget.
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- Incorporate a scented dimension into a multi-sensorial creative approach.
- Acquire or structure knowledge of scents and their various uses in the fields of perfume and cosmetics, health, art, fashion, design, communications etc.
- Apply scent marketing to the design of fragrance products and in developing a scent merchandising plan.
- Reinforce brand image/recall by communicating with a scented logo
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- Master the fundamentals of the art of perfume to develop your creativity.
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Learn a new profession
- Understand communication relations in a sale
- Adapt your fragrance advice to the client’s personality
- Assess the generational identity of the client, and master their different relations with perfume.
- Draw up a perfume diagnosis to provide reassuring tailor-made advice that will create customer loyalty.
- Learn key words to convert the tailormade experience into a purchase.
- Acquire, perfect or structure your theoretical and practical knowledge of fragrance - Gain in-depth knowledge of 450 raw materials.
- Master formulation by fragrance family.
- Develop your creativity
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- Master formulation by family : Single note florals • Fruity • Fougère & Citrus • Floral : floral bouquets • Woody • Oriental • Chypre .
- Learn to reproduce a perfume with the help of a control.
- Develop your creativity
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